I don't mind being called 'old' as long as the branding, photos and tone reflect that this is a cool, wonderful, impactful time of life. Not a photo with a cane and a stooped back at 65.
Check out Caddis eyeware in the US for an example of what I mean.
Thank you John, always a good read. 😍
I don't mind being called 'old' as long as the branding, photos and tone reflect that this is a cool, wonderful, impactful time of life. Not a photo with a cane and a stooped back at 65.
Check out Caddis eyeware in the US for an example of what I mean.
Brands are beginning to wake up.
The photos and images they use speak volumes.